
A Note from Louisa
Founder & CEO, Rowan
As a mom, there are few things more personal than deciding where and how to get your child’s ears pierced. When it was time for my daughter, I did what most parents do — I researched every option I could find. But nothing felt quite right. Piercing parlors didn’t feel safe enough. Pediatrician’s offices didn’t feel special enough. And the more I looked into the ear piercing industry as a whole, the more I realized how overlooked and outdated it really was — especially for something so meaningful.
So I decided to change that. With a background in finance and a passion for building things that matter, I set out to reimagine ear piercing as both safe and celebratory. A place where medical standards meet joyful moments. Where nurses do the piercing, and where every experience, whether it’s a first piercing or a fifth, feels clean, comfortable, and confidence-boosting.
That’s how Rowan was born. We’re not just about earrings — we’re about empowering people to express themselves, safely and beautifully, every step of the way.
Thanks for being part of this journey.

The Rowan Clinical Piercing Standard™
Our Adverse Reaction Outcome is less than 1% — compared to the industry average of 30%.
Piercing by licensed
Nurses only
All our piercings are performed by licensed Nurses only — as they should be. After all, piercing is a medical procedure.


Hypoallergenic,
always
All our earrings are hypoallergenic. Meaning: premium metals only. Our jewelry is composed with 14K gold, 24K gold, sterling silver, titanium, and platinum.

Aftercare, not
afterthought
All new piercings need care, which is why our nurses recommend special aftercare solutions so that you can heal happily.

Backed by a Medical Advisory Board
Ear piercing is a medical procedure. That’s why we only hire licensed nurses, and that’s why we have always been backed by a Medical Advisory Board to ensure we are providing the safest piercing experience possible.




Charles Thorne, M.D.
Chair, Department of Plastic Surgery, Lenox Hill Hospital