We believe that life’s milestones are magical and deserve to be celebrated. We created Rowan to do just that – to celebrate and improve upon the milestone of ear piercing, by creating an offering that is as safe as it is fun.
Starting with ear piercing by a trained nurse (who is also an experienced ear artist!), super cute hypoallergenic accessories and mindfulness content, Rowan encourages taking a moment to celebrate the now by tapping into your superpowers through self-expression. Every Rowan ear piercing is performed by a licensed nurse or pediatrician and each product includes not only our eponymous hypoallergenic earrings but also mindfulness collectable conversation cards.
The Meaning of Rowan
The Rowan tree stands for protection, wisdom, and guidance. Also called the “traveler's tree,” the vibrant red berries were long thought to be a magical guidepost for adventurers. Some cultures also believed Rowan trees were a portal into other worlds. The name Rowan perfectly encapsulates our purpose: to be a guiding, empathetic, and empowering resource for tweens and parents in their journeys towards adulthood.
Meet our founder
Meet our founder
Louisa Serene Schneider is a businesswoman, sister, daughter, and mom who believes in the power of milestones to create lifelong, confidence-building memories. She founded Rowan: a company with the intention to celebrate all the special, unique, and sparkly moments of girlhood.
Meet Our Partners
Based in New York City, our lead designer Page Sargisson brings years of experience and vision towards her designs. She is passionate about creating totally unique and conversation-worthy accessories and works exclusively with partners who adhered to our nickel-free, hypoallergenic standards.
Cristina Young is a licensed clinical social worker in private psychotherapy practice in Greenwich, CT. Cristina has more than 25 years of experience providing professional support to children, adolescents, adults, and families.
We partner with licensed, registered nurses all over the country who are passionate about both safe ear piercing and empowering young girls.