We created Rowan because we believe that ear piercing is a milestone that deserves to be honored and celebrated. We put safety first, with ear piercings performed exclusively by a licensed nurse, hypoallergenic earrings made from premium materials, and thoughtfully-written mindfulness cards. Rowan encourages taking a moment to celebrate the "now" by tapping into your superpowers of self-expression.
The Rowan tree stands for protection, wisdom, and guidance. Also called the “traveler’s tree,” the vibrant red berries were long thought to be a magical guidepost for adventurers. Some cultures also believed Rowan trees were a portal into other worlds. The name Rowan is also the name of the place in North Carolina where our founder’s family (most of them nurses and doctors) grew up. The name Rowan perfectly encapsulates the mission to empower and build self-confidence through safe experience, self-expression and community.
Louisa Serene Schneider is a businesswoman, sister, daughter, and mom who believes in the power of milestones to create lifelong, confidence-building memories.
She founded Rowan: a company with the intention to celebrate all the special, unique, and sparkly moments of life.
We partner with licensed, registered nurses all over the country who are passionate about both safe ear piercing and empowering young girls.
