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Girls holding hands above heads while smiling and wearing hypoallergenic and nickel-free earrings made for sensitive ears

Big stuff, small stuff, middle stuff, we’re here for all the stuff

Girls holding hands above heads while smiling and wearing hypoallergenic and nickel-free earrings made for sensitive ears
Our Story

We believe that adolescence is a magical adventure full of milestones

We created Rowan to serve as an adventure guide, helping girls feel heard and celebrated as they grow up. Starting with super cute and high-quality accessories, Rowan allows girls to tap into their superpowers through self-expression and conversation. That's why every box includes not only our special earrings, but also a collectible conversation card with a meaningful symbol and thought-provoking questions.

New to earrings? Rowan is also here to celebrate the piercing milestone; partnering with registered nurses across the country to create piercing experiences as safe as they are special. 

Girls hugging while smiling and wearring hypoallergenic earrings and nickel-free earrings made for sensitive ears

The Meaning of Rowan

The Rowan tree stands for protection, wisdom, and guidance. Also called the “traveler's tree,” the vibrant red berries were long thought to be a magical guidepost for adventurers. Some cultures also believed Rowan trees were a portal into other worlds. The name Rowan perfectly encapsulates our purpose: to be a guiding, empathetic, and empowering resource for tweens and parents in their journeys towards adulthood.

Meet our founder

Meet our founder

Louisa Serene Schneider

Louisa Serene Schneider is a businesswoman, sister, daughter, and mom who believes in the power of milestones to create lifelong, confidence-building memories. She founded Rowan: a company with the intention to celebrate all the special, unique, and sparkly moments of girlhood.

Meet Our Partners

Contact us

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Our customer service team is available Monday through Friday, and we will do our best to get back to you within 24 hours. In the meantime, please take a look at our FAQs - we may have the answer to your question!

Meet The Rowan Community

#heyrowangirl

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