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Girls holding hands above heads while smiling and wearing hypoallergenic and nickel-free earrings made for sensitive ears
Girls holding hands above heads while smiling and wearing hypoallergenic and nickel-free earrings made for sensitive ears
Our Story

Who we are. What we do.

We created Rowan because we believe that ear piercing is a milestone that deserves to be honored and celebrated. We put safety first, with ear piercings performed exclusively by a licensed nurse, hypoallergenic earrings made from premium materials, and thoughtfully-written mindfulness cards. Rowan encourages taking a moment to celebrate the now by tapping into your superpowers through self-expression.

The meaning of Rowan

The Rowan tree stands for protection, wisdom, and guidance. Also called the “traveler’s tree,” the vibrant red berries were long thought to be a magical guidepost for adventurers. Some cultures also believed Rowan trees were a portal into other worlds. The name Rowan is also the name of the place in North Carolina where our founder’s family (most of them nurses and doctors) grew up. The name Rowan perfectly encapsulates the mission to empower and build self confidence through safe experience, self expression and community.

Meet our founder

Meet our founder

LOUISA SERENE SCHNEIDER

Louisa Serene Schneider is a businesswoman, sister, daughter, and mom who believes in the power of milestones to create lifelong, confidence-building memories.

She founded Rowan: a company with the intention to celebrate all the special, unique, and sparkly moments of life.

Meet our creators

ROWAN NURSES

We partner with licensed, registered nurses all over the country who are passionate about both safe ear piercing and empowering young girls.

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