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Girls holding hands above heads while smiling and wearing hypoallergenic and nickel-free earrings made for sensitive ears

Don’t miss this moment. Seriously.

Girls holding hands above heads while smiling and wearing hypoallergenic and nickel-free earrings made for sensitive ears
Our Story

This is the best part

We believe that life’s milestones are magical and deserve to be celebrated. We created Rowan to do just that – to celebrate and improve upon the milestone of ear piercing, by creating an offering that is as safe as it is fun.
Starting with ear piercing by a trained nurse (who is also an experienced ear artist!), super cute hypoallergenic accessories and mindfulness content, Rowan encourages taking a moment to celebrate the now by tapping into your superpowers through self-expression. Every Rowan ear piercing is performed by a licensed nurse or pediatrician and each product includes not only our eponymous hypoallergenic earrings but also mindfulness collectable conversation cards.

Girls hugging while smiling and wearring hypoallergenic earrings and nickel-free earrings made for sensitive ears

The Meaning of Rowan

The Rowan tree stands for protection, wisdom, and guidance. Also called the “traveler's tree,” the vibrant red berries were long thought to be a magical guidepost for adventurers. Some cultures also believed Rowan trees were a portal into other worlds. The name Rowan perfectly encapsulates our purpose: to be a guiding, empathetic, and empowering resource for tweens and parents in their journeys towards adulthood.

Meet our founder

Meet our founder

Louisa Serene Schneider

Louisa Serene Schneider is a businesswoman, sister, daughter, and mom who believes in the power of milestones to create lifelong, confidence-building memories. She founded Rowan: a company with the intention to celebrate all the special, unique, and sparkly moments of girlhood.

Meet Our Partners

Contact us

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Our customer service team is available Monday through Friday, and we will do our best to get back to you within 24 hours. In the meantime, please take a look at our FAQs - we may have the answer to your question!
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