We created Rowan because we believe that ear piercing is a milestone that deserves to be honored and celebrated. We put safety first, with ear piercings performed exclusively by a licensed nurse, hypoallergenic earrings made from premium materials, and thoughtfully-written mindfulness cards. Rowan encourages taking a moment to celebrate the "now" by tapping into your superpowers of self-expression.
The meaning of Rowan
The Rowan tree stands for protection, wisdom, and guidance. Also called the “traveler’s tree,” the vibrant red berries were long thought to be a magical guidepost for adventurers. Some cultures also believed Rowan trees were a portal into other worlds. The name Rowan is also the name of the place in North Carolina where our founder’s family (most of them nurses and doctors) grew up. The name Rowan perfectly encapsulates the mission to empower and build self-confidence through safe experience, self-expression and community.
Meet our founder
Meet our founder
Louisa Serene Schneider is a businesswoman, sister, daughter, and mom who believes in the power of milestones to create lifelong, confidence-building memories.
She founded Rowan: a company with the intention to celebrate all the special, unique, and sparkly moments of life.
Meet our creators
Cristina Young is a licensed clinical social worker in private psychotherapy practice in Greenwich, CT. Cristina has more than 25 years of experience providing professional support to children, adolescents, adults, and families.
Based in New York City, our lead designer Page Sargisson brings years of experience and vision towards creating her unique designs. She works exclusively with partners who adhere to our nickel-free, hypoallergenic standards.
We partner with licensed, registered nurses all over the country who are passionate about both safe ear piercing and empowerment.
We partner with licensed, registered nurses all over the country who are passionate about both safe ear piercing and empowering young girls.