Locations / Wisconsin

Hilldale Shopping Center

731 Hilldale Way
Madison WI 53705
Hours

Mon-Sat: 10am-7pm

Sun: 11am-6pm

Holidays don’t stop the party but they do affect our studio hours. Check our holiday hours here.

We welcome walk-ins, but
appointments are encouraged.

Piercing Services & Cost

Device Piercing
All Ages

One Piercing $35
Two Piercings $50

+cost of piercing jewelry

Needle Piercing
Ages 12+

Per Piercing $35
+cost of piercing jewelry
(Lobe piercings available for ages 5+)

Post Downsize

Per Piercing with Titanium post $25

Per Piercing with 14k Gold post $45

Monday-Friday only

Jewelry Change

Free with Rowan Jewelry Purchase

Aftercare Appointment

Complimentary evaluation to ensure everything is healing nicely

Piercing Jewelry

Needle

Starting at $59
Browse Needle Jewelry

Device

Starting at $50
Browse Device Jewelry

The Rowan Clinical Piercing Standard™ The Rowan
Clinical Piercing Standard

Piercing by licensed nurses

Piercing by licensed nurses

Piercing is a medical procedure and our nurses are the experts.
View Services
Plan your ear stack

Plan your ear stack

Browse our hypoallergenic piercing jewelry and our nurses will help you select the best for your placement.
Browse The Lookbook
Safe and celebratory

Safe and celebratory

Our studios are safe and celebratory for your piercings and ear selfies. Don’t forget to tag @heyrowan.
View Our Locations
Piercing aftercare

Piercing aftercare

Aftercare shouldn’t be an afterthought. Everything you need to have the best post-piercing experience.
Learn More
FAQ

All your piercing questions answered. For more, contact us.

  • What makes ear piercing with Rowan safe?
    We put safety first, with ear piercings performed exclusively by a licensed nurse and hypoallergenic earrings made from premium, nickel-free materials. Rowan nurses have extensive experience in creating a stress-free environment, are experts in the use of PPE and maintaining sterility, and always put their clients first. Rowan nurses offer piercings using a gentle, hand-pressured device with pre-sterilized 14k gold or medical-grade stainless steel earrings to pierce. We also offer piercings performed with a hollow needle.

    Both the hand-pressured device and the hollow needle are safe and accurate when in the hands of a trained professional. Our piercing jewelry has safety backs and long posts to ensure sufficient airflow and optimal healing. We never use piercings guns, which are spring loaded and can damage the ear tissue.
  • What types of piercings are offered?
    Rowan is all ears! We only pierce and change jewelry for the outer ear, including lobe, helix, mid helix, forward helix, flat, conch, and tragus piercings. (Placement availability may vary by studio location.)

    We do not offer daith, industrial, or nose piercings at this time.
  • What do you pierce with?
    Rowan nurses use a gentle, hand-pressured device with pre-sterilized 14k gold or medical-grade stainless steel earrings to pierce. Piercing earrings have safety backs and long posts to ensure sufficient airflow and optimal healing. Our hand-pressured devices can be used to pierce the lobe and along the outer perimeter of the ear.

    We also offer piercings performed with a hollow needle. Hollow needles can be used to pierce all areas of the ear.

    Both the hand-pressured device and the hollow needle are safe and accurate when in the hands of a trained professional. We never use piercings guns, which are spring loaded and can damage the ear tissue.
  • Do you pierce babies?
    Rowan offers ear piercing services for all ages, starting as young as 2 months old. We are pediatrician-recommended for many reasons! Our earrings are crafted from quality, hypoallergenic and nickel-free materials and have been designed with all ages in mind, from the young to the young at heart.

    We require one DTaP vaccine for children ages 5 and under. For minors under 18, a parent or legal guardian is required to be present for the piercing. To have all your questions answered, check out our "Piercing FAQs for Children and Anyone Under the Age of 18" and our "Infant Ear Piercing 101" pages.

    Visit our booking page for more details and availability.
  • What should I do to prepare before going into my appointment?
    It’s easy. Just book an appointment, fill out the waiver, and check out our blog "How to Prepare for Getting Your Ears Pierced" for all the tips and tricks.

    You will be able to choose your piercings studs and placement during your appointment. Our nurses are experts and will help you every step of the way.
  • What health and safety measures are being taken in the store?
    At Rowan, safety is standard. Ear piercings are performed exclusively by a licensed Nurse and our hypoallergenic earrings are made from premium, nickel-free materials. Rowan nurses are trained in creating a stress-free environment, and are experts in the use of PPE and maintaining sterility. They always put the safety of their clients first.

    Our piercing jewelry has safety backs and long posts to ensure sufficient air flow and optimal healing. Our Nurses use a gentle, hand-pressured device with pre-sterilized 14k gold or stainless steel earrings to pierce. We never use piercing guns, which are spring loaded and can damage the ear tissue. At Rowan studios, we also offer piercings with a hollow needle. Both the hand pressurized device and the hollow needle are safe and accurate when in the hands of a trained professional.

Reviews

average rating 4.9 out of 5
Based on 1494 reviews
  • 5 Stars
    1436 Reviews
  • 4 Stars
    34 Reviews
  • 3 Stars
    13 Reviews
  • 2 Stars
    4 Reviews
  • 1 Star
    7 Reviews
98% of reviewers would recommend this product to a friend
Customer photos and videos
1494 Reviews
Reviewed by Lara
Verified Reviewer
Device Piercing Service - Lobe
Reviewing
Device Piercing Service - Lobe
I recommend this product
Which Rowan studio did you visit?
South End, Charlotte NC
How likely is it that you would recommend Rowan to a friend or colleague? 0 (not at all likely) and 10 (extremely likely)
10
Did you purchase additional jewelry? If no, why not?
  • Yes
Rated 5 out of 5
Review posted1 day ago

First Piercing

We had a great experience! The nurses were friendly and the store was very clean.

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Reviewed by Zack
Verified Reviewer
Ear Piercing Service
Reviewing
Ear Piercing Service
I recommend this product
Rated 5 out of 5
Review posted1 day ago

Really nice

It was really fast and really nice nothing went wrong and my earrings look great overall 10/10 experience

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Rowan, Inc.

1 day ago

Thank you so much for the wonderful review, Zack! We're thrilled to hear that your piercing experience was smooth and seamless, and that you love how your new earrings look.

Reviewed by Susan
Verified Reviewer
Device Piercing Service - Lobe
Reviewing
Device Piercing Service - Lobe
I recommend this product
Which Rowan studio did you visit?
The Corners of Brookfield, Brookfield WI
How likely is it that you would recommend Rowan to a friend or colleague? 0 (not at all likely) and 10 (extremely likely)
10
Did you purchase additional jewelry? If no, why not?
  • No- Plan to purchase in future
Rated 5 out of 5
Review posted1 day ago

Quick and Easy

Hardly any pain at all. So nice to be treated by a nurse, rather than the kiosks in the Mall. Highly recommend this. Clean, sterile and comfortable.

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Rowan, Inc.

1 day ago

Thank you so much for the wonderful review, Susan! We're delighted to hear that your piercing experience was quick, easy, and virtually pain-free.