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Piercing question? Styling advice? Follow us @heyrowan.
Piercing question? Styling advice? Follow us @heyrowan.
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Locations / New York

The Westchester

Westchester's Trusted Piercing Studio

Medical-grade piercings by licensed nurses in a safe and welcoming environment.

Rowan The Westchester is your local destination for safe ear piercings by licensed nurses in New York. Whether it’s a first piercing or your fifth, we create a fun, safe, and stylish experience for all ages.

Quote mark

Ear piercings are a big moment in someone’s life. As a Rowan Nurse, I get to make that experience safe, joyful, and confidence-building for every kid and family."

Nurse Cindy

Directions

Rowan is located on the third shopping level, on the Nordstrom side of the mall. The studio is across from the Uniqlo and next to the Venchi chocolate shop.

Parking
Paid garage parking is available on any level. P7 Green is the closest parking location.

Address
125 Westchester Ave
Suite 3270
White Plains NY 10601
(914) 750-2169
studio.thewestchester@heyrowan.com

Studio Hours

Mon-Thurs: 10am-8pm

Fri-Sat: 10am-9pm

Sun: 12pm-6pm

We welcome walk-ins, but

appointments are encouraged

Why Rowan?

The Rowan Clinical Piercing Standard®

We offer lobe and cartilage piercings in a safe, sanitized space. All piercings are done by licensed nurses using hypoallergenic, high-quality earrings.

Piercing by licensed
nurses only!

All our piercings are performed by licensed Nurses or, as they should be. After all, piercing is a medical procedure.

Hypoallergenic,
always.

All our earrings are hypoallergenic. Meaning premium metals only. Our jewelry is made of 14k solid gold, gold vermeil, 14k gold over sterling silver, and sterling silver.

Aftercare, not
afterthought.

All new piercings need care, which is why our nurses recommend special aftercare solutions so that you can heal happily.

For the young and the
young-at-heart.

We are for everyone. When we say piercing for all, we mean it. Our Nurses are trained to perform all ages, needs, and all ear placements.

Celebrating life's
milestones

We celebrate you and all your wins. We believe, every piercing is a milestone, and every milestone can be celebrated with a piercing. We know how to throw a good party!

Woman-founded.
Women-led.

We were founded on the values of safety and celebration by a strong woman. Now we are being led by a team of strong women.

Piercing by licensed
nurses only!

All our piercings are performed by licensed Nurses or, as they should be. After all, piercing is a medical procedure.

Hypoallergenic,
always.

All our earrings are hypoallergenic. Meaning premium metals only. Our jewelry is made of 14k solid gold, gold vermeil, 14k gold over sterling silver, and sterling silver.

Aftercare, not
afterthought.

All new piercings need care, which is why our nurses recommend special aftercare solutions so that you can heal happily.

For the young and the
young-at-heart.

We are for everyone. When we say piercing for all, we mean it. Our Nurses are trained to perform all ages, needs, and all ear placements.

Celebrating life's
milestones

We celebrate you and all your wins. We believe, every piercing is a milestone, and every milestone can be celebrated with a piercing. We know how to throw a good party!

Woman-founded.
Women-led.

We were founded on the values of safety and celebration by a strong woman. Now we are being led by a team of strong women.

Piercing Services & Cost

Piercing Services & Cost

Device Piercing Service
All Ages

Single Piercing $35
Double Piercing $50
+cost of piercing jewelry

Needle Piercing Service
Ages 5+

Per Piercing $35
+cost of piercing jewelry

Post Change Service

Per Change $25

Monday-Friday only

Jewelry Change

Free with Rowan Jewelry Purchase

Appointment Aftercare

Complimentary evaluation to ensure everything is healing nicely

Piercing Jewelry & Methods

We offer two piercing methods: needle and device piercing. Your choice of piercing method will depend on your age, piercing placement and earring preference.

Needle

Browse Needle Jewelry
Starting at $68   ✱ in studio pricing may vary

Needle piercings are performed with a single-use hollow bore sterilized needle. We recommend needle piercings for various placements on the ear from conch to helix.

Benefits of Needle Piercing:

  • Unique piercing placements such as conch, helix, forward helix, tragus, flat, and lobe.
  • Utilizes beautiful flat backs specially designed for optimal comfort and healing.


Needle piercings are available for children ages 5 and older.

Device

Browse Device Jewelry
Starting at $60

Our device is hand pressurized and in complete control of the nurses hand to guide, position and pierce safely. It is nothing like a piercing gun.

Benefits of Device Piercing:

  • It is a fast process
  • It’s helpful for everyone who may have a phobia of needles
  • It’s efficient for piercing the entire outer perimeter of the ear
  • Changing the jewelry is easier, once the piercing has healed


Device piercing is available to anyone 2-months and older with a valid DTaP vaccination.

"Rowan is a different kind of piercing parlor, one that's kid-friendly and backed by science."
"Reinventing the ear piercing experience"
"The current industry average for adverse piercing outcomes sits at 30 percent... Our rate of adverse outcomes is less than 1 percent."
See social reviews about Rowan on New York Times
"Nurses can find plenty of gigs...'But this is fun. You don’t find that opportunity that often.'"
"Part of Rowan’s promise is that the piercing will be done to the highest possible standards of safety and precision"
"Best Gifts That Will Prove You Actually Know What's Cool"
See social reviews about Rowan on POPSUGAR
"The Perfect Ear Piercing Experience: Rowan’s Nurse-Led Clinical Piercing Standard Leads the Way"
"Make sure you select hypoallergenic jewelry with a flat or tiny round backing that's made for the conch and cartilage."

All your piercing questions answered. For more, contact us.

    Lookbook

    Shop hypoallergenic earrings for healing and healed piercings.

    Shop hypoallergenic earrings for healing and healed piercings.

    Reviews

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