Rowan Wrapped
Highlights from 2025
The Year We Grew Together
This year was one for the books!
Together, we opened 37 new studios across 4 brand-new states.
Iowa, Idaho, Mississippi, and Tennessee, welcome to the Rowan family. That makes 100 studios nationwide! With every new door opened, we brought safer, nurse-led ear piercing to more communities than ever before.
Over one million ears pierced following the Rowan Clinical Piercing Standard®.
That’s one million moments made safer. One million memories marked with care.
Your favorite placement? The lobe. Classic. Timeless. For first piercings, you were obsessed with everything from the Crystal CZ Flower Studs to the Crystal CZ Flat Back Stud.
And you didn’t stop there. You came back for the hypoallergenic collections you loved, saved, and styled your own way. You especially loved our CZ Hoops!
In 2025 alone, you left over 25,000 five-star Google reviews - over 50,000 total (but who’s counting?). Your words mean everything to us.
What else have we been up to? This year, we welcomed over 550 new piercing nurses to our studios. Behind every piercing is a team, and now that team includes nearly 1,000 incredible people showing up every single day to build something meaningful, together.
This was the year Rowan went national. We were featured in CNBC, Parents, Business of Fashion, The Zoe Report, Modern Retail, and more—sharing our mission with a wider audience than ever before. Oh, and yes…six ears were pierced on TV. (Yes, really.)
One of our proudest moments was partnering with Girls on the Run this fall. At pop-up 5Ks across the country, 5,000 girls and families ran, celebrated, and pierced together - turning milestones into memories rooted in confidence and community.
This year also brought innovations inspired directly by you: Rowan Gel, the Rowan Sports Case, and the Rowan Piercing Pillow in fresh new colorways. Because building Rowan means listening first.
We teamed up with brands we truly love—Caraway, UrbanStems, SNIF, Whipnotic, STATE Bags, and Quip—to create thoughtful collaborations that felt just right.
The most important metric? You shared us. You trusted us with your daughters, your nieces, your grandmas. You chose Rowan for your own milestone moments - big and small. That trust is everything.
And that’s what this year was really about.
